Assignment:
3 to 5 pages, double spaced, APA style.
- What is your new product
- Target Market
- Marketing Mix:
- Product
- Price
- Place
- Promotion
- Advertisement for your product
5 power point slide.
BRANDING POSITION
To….
|
Market to all ages, with an emphasis on teens and millenials.
(Target Market) |
the…
(Concept Name) |
(ABC Organic Juice)
(Category Frame of Reference) |
That… |
Natural organic drink that makes your body happy. Does not crash from sugar or caffine.
(Rational/Emotional Benefit/Promise) |
That’s because… |
● People are becoming more health consciousness and the need for healthier options. ● All natural organic drink that helps provide nutrients the body needs. ● Provides natural energy needed for the day ● A corporate social responsible product.
(Reasons to Believe) |