Assignment 4.1: Ikea in Saudi Arabia (A) Written Case Brief
Due: Week 4, Day 4
Prepare a written case brief on the case Ikea in Saudi Arabia (A)
A Case Brief should not exceed 500 words (one single-spaced typed page.) It should be written with the assumption that the reader is familiar with the details of the case. Each case will have several key issues faced by a firm or a manager that are relevant to the international nature of the business. Choose one or two key issues, justify your choice by explaining what makes these issues “key” to the success of the firm using information from the case. Conclude by recommending actions that the firm/manager should take and explain your reasoning.