I need high quality of work and to guide the the study module that I linked and but as much sources as you can choose a well known airline company in Europe or Asia for example Emirates airline or Singapore .
cAssessment 1
Assessment task: Individual essay
Weighting: 60%
Date/time/method of submission:
Word count or equivalent: 1500 +/-10%
Assessment criteria:
The following learning outcomes are assessed in this assignment: L01, L02, L03, LO4,
Marking scheme:
Criteria:
Understand what the question is asking you to do
Introduce the essay – what you are going to write about
Find and select the relevant information
Distinguish between evidence and opinions
Use examples from industry to illustrate your points
Plan and structure the information so that different points of view are presented
Include a word count at the end of the essay.
Essay 1500 words – You must stay within 10% +/- of the word count (does not include the bibliography)
Must be written in essay format – Introduction, main body, conclusion and references. No headings or sub-headings
You must answer the question
Conclude your essay with reference to the question.
Construct a bibliography following the Harvard system
Write clearly and concisely using plain English Check grammar and spelling (English UK, not English US) you must include relevant academic theory all references and bibliography must be in Harvard Convention (minimum 15 sources)
Refer to learning resources on blackboard site for additional information
Instructions tostudents
Within the events industry sector, select a company/ organisation/ event of your choice.For your chosencase Emirates Airline or any well known Airline in EU or Aisa
- Briefly introduce the company/ organisation/event.
- Identify and explain the product/service they provide, paying attention to coreandsupplementary service as well as tangible and intangibleelements.
- Using segmentation principles identify and explain the target markets for yourchosencase, based on a discussion of the product and the promotion that is undertakenby your chosen company/ organisation/ event. You must be able to identify anddiscuss at least two different target markets, so choose your casewisely.
- Select two current key driver of external change and evaluate how they may affecttheservice provision of your chosen company/ organisation/ event, with a particularfocuson product andpromotion.
Markingcriteria
| Embark &Clarify | 10% |
| Evaluate &Reflect | 20% |
| Organise &Manage | 20% |
| Analyse &Synthesise | 40% |
| Communicate | 10% |
| Total | 100%
|
Presentationguidelines
Your work should be word processed in accordance with thefollowing:
- The title page should contain a suitable title for your essay, the module codeandname, your student number and the submissiondeadline.
- As this is an essay, you should not use anyheadings.
- Ensure proper citations in Harvard style and include your full referencelist.
- Font style: Times New Roman; font size: 12, orsimilar.
- Use at least 1.5 line spacing to allow forfeedback.
- Margins on all sides of the page should be at least 2.5 cm forfeedback.
- The page orientation should be‘portrait’
- Pages should benumbered.
- Your student number should be included on everypage.
- Your name must not appear on thescript.
TH50040E Sales &Marketing Assignment 1 MarkingRubric
| Levels of StudentAchievement | |||||
| Attributes
The student with researchskill… |
0-39% | 40-49% | 50-59% | 60-69% | 70-100% |
| a. Embark &Clarify (10%)Respond to or initiate research and clarifyordetermine what knowledge isrequired,heeding ethical/culturalandsocial/teamconsiderations. | Inaccurateandincomplete introductionto theessay | Inaccurateorincomplete introduction totheessay | Accurateandcomplete introductionto theessay | Accurate,completeandsupportedintroductionto theessay | Accurate,completeandwellsupportedintroductionto theessay |
| b. Evaluate &Reflect(20%)Determine and critique the degreeofcredibility of selectedsources, information and of data generated,andreflect on the researchprocessesused. | Use ofaninsufficientnumberandvarietyofappropriate sources | Use of alimitednumberandvarietyofappropriate sources | Use ofan adequate numberof appropriate sources,butlimited invariety, or viceversa | Use of agoodnumberandvarietyofappropriate sources | Use ofanexcellentnumberandvarietyofrelevantandappropriate sources |
| c. Organise &Manage(20%) Organise information and datato reveal patterns and themes,andmanage teams andresearch processes. | Extremely limitedstructure andcoherence | Limitedstructure andcoherence | Used some structure,butsome incoherence,orviceversa | Well-structuredbutsome incoherence | Well-structuredandcoherent |
| d. Analyse &Synthesise(40%) Analyse information/data criticallyandsynthesise new knowledge toproduce coherentindividual/team understandings. | Inconcise,partialandinaccurate overview oftheselectedcompany/ organisation/event | Inconcise,partialorinaccurate overview oftheselectedcompany/ organisation/event, withlimited support | Accurate,complete,butinconcise overview oftheselectedcompany/ organisation/event, withgoodsupport | Accurate,complete,andconcise overview oftheselectedcompany/ organisation/event, withvery goodsupport | Accurate,complete, andconcise overview oftheselectedcompany/ organisation/event,with excellentsupport |
| Extremely limitedandinaccurate discussionof product/service, with nosupport | Partial andinaccurate discussionof product/service, with nosupport | Completeor accurate discussionof product/service, withgoodsupport | Completeor accurate discussionof product/service, with verygoodsupport | Completeandaccurate discussionof product/service, withexcellentsupport | |
| Extremely limitedandinaccurate discussionof targetmarkets, with nosupport | Partial andinaccurate discussionof targetmarkets, with nosupport | Completeor accurate discussionof targetmarkets, withgoodsupport | Completeor accurate discussionof targetmarkets, with verygoodsupport | Completeandaccurate discussionof targetmarkets, withexcellentsupport | |
| Extremelylimited andinaccurate evaluationofrequiredchanges, withnosupport | Partial andinaccurate evaluationofrequiredchanges, with nosupport | Completeor accurate evaluationofrequiredchanges,with goodsupport | Completeor accurate evaluationofrequiredchanges,with verygoodsupport | Completeandaccurate evaluationofrequiredchanges,with excellentsupport | |
| e. Communicate & ApplyEthically(10%)
Write, present and performtheprocesses, understandingsandapplications of the research,andrespond to feedback, accountingforethical, social and cultural(ESC) issues. |
Did notfollowessayguidelinesforpresentationlanguage,format and style, orwith substantialerrors | Partiallyfollowedessayguidelinesforpresentationlanguage,format and style, butwith someerrors | Mostlyfollowedessayguidelinesforpresentationlanguage,format and style, with someerrors | Followedessayguidelinesforpresentationlanguage,format and style, with someerrors | Followedessayguidelinesforpresentationlanguage,format and style |
| Many errorsin in-textcitations andreference list,andincomplete referencing | Some errors inin- text citationsandreference list,andincomplete referencing | Some errorsin in-textcitations andreference list,or incomplete referencing | Mostlycorrect andcomplete citationsin-text and inthereferencelist | Correctandcomplete citationsin-text and inthereferencelist | |