Students should submit a 3000 word (+/- 10%) business development/growth plan. Students should use the case study provided to them within class and discuss how it can be developed in detail, following the outline provided below. The percentages shown below represent the weighting of that marking criterion.
Introduction to case study (10%)
What does the current sector look like? (20%)
What are the competitors doing? (20%)
What could the business do to grow? (20%)
Summary/conclusion (10%)
Marks will be given for the following points also.
Presentation, spelling and grammar (10%)
Research and referencing (10%)
The development/growth plan will be based around a live case study business that is looking for entrepreneurial student support in order to develop and enhance its current operations.