Higher Nationals
Assignment Brief – BTEC (RQF)
Higher National Certificate inBusiness
Student Name/ID Number
Unit Number and Title
Unit 2 Marketing Concepts and Internal Relations
Academic Year
2017 – 2018
Unit Assessor
H Rana
Assignment Title
Marketing Concepts and Internal Relations
Issue Date
08/05/2018
Submission Date
Check on CRM
IV Name
N Naqvi/S Mustafa
Date
N/A
Submission Format:
The submission is in the form of a 10-minute individual PowerPoint presentation and 5 minutes
allocated for questions. The presentation slides and speaker notes should be submitted as one
copy. You are required to make effective use of PowerPoint headings, bullet points and
subsections as appropriate. Your research should be referenced using the Harvard referencing
system. Please also provide a bibliography using the Harvard referencing system. The
recommended word limit is 1,500–2,000 words, including speaker notes, although you will not be
penalised for exceeding the total word limit.
Unit Learning Outcomes:
LO1 Explain the role of marketing and how it interrelates with other functional units of an
organisation.
Assignment Brief and Guidance:
LO1 Explain the role of marketing and how it interrelates with other functional units of an
Pearson Education 2016, Higher Education Qualifications, Assignment Brief
organisation.
You are applying for the role of Marketing Manager within an organisation of your choice.
(Students should be encouraged to use their own place of work, if appropriate) As part of the
interview process you are required to discuss the concept of marketing as well as its role within
the organisation. Further to this you will have to explain how marketing interrelates with other
functions within the business.
This will be a 10-minute presentation as part of the interview. Your presentation should cover the
following:
1. Introduction to the concept of marketing, including current and future trends.
2. An overview of the different marketing processes.
3. Explanation of the role and responsibilities of a marketing manager in the context of the
organisation.
4. An explanation of how marketing influences and interrelates with other functional
departments of the organisation.
5. The value and importance of the marketing role in the context of the organisation.
6. Conclusions that emphasise the significance of having effective interrelationships between
different functional departments.
*Please access HN Global for additional resources support and reading for this unit. For further
guidance and support on presentation skills please refer to the Study Skills Unit on HN Global.
Link to www.highernationals.com
Learning Outcomes and Assessment Criteria
Learning Outcome Pass Merit Distinction
LO1 Explain the role
of marketing and how
it interrelates with
other functional units
of an organisation.
P1 Explain the key roles
and responsibilities of
the marketing function.
P2 Explain how roles
and responsibilities of
marketing relate to the
wider organisational
context.
M1 Analyse the roles
and responsibilities of
marketing in the context
of the marketing
environment.
M2 Analyse the
significance of
interrelationships
between marketing and
other functional units of
the organisation
D1 Critically analyse
and evaluate the key
elements of the
marketing function and
how they interrelate with
other functional units of
an organisation.
Pearson Education 2016, Higher Education Qualifications, Assignment Brief