Complete a financial analysis of your selected firm and determine if it has a competitive advantage in its industry. Be sure to compare financials with 1-3 key competitors in your firm’s industry. Make apple to apple comparisons, for example, if you chose GE, compare their lighting business to another competitors’ lighting business…do not compare lighting, and aviation, and software if the competitor is not in those other lines of business. Financial ratio analysis should include: profitability ratios, liquidity ratio, leverage ratios, activity ratio (if appropriate), and a price-earnings ratio. my company is diageo the competitor are Pernod Richard and SABMiller