5 chapters of a thesis, 3 of which are case studies, to be finished ASAP. Title of Thesis is ″How Have Consumer Buying Patters Shifted with a Transition from Brick and Mortar stores to online Retailers?″ Here are the chapters: Case Study 1: Sirocco – Brief History of Sirocco – From offline to online; the reason why they decided to close their physical store – The future; online store and design consultancy Case Study 2: Amazon – Brief History of Amazon – Online vs. Offline; why open a brick-and-mortar store? – The expected future of Amazon and consumer behaviour Case Study 3: Nordstrom – Brief history of Nordstrom – From brick to click; integration of both mediums – The expected future of Nordstrom with the use of its omni-channel strategy Online vs. Offline; business pros and cons – Comparison of pros and cons for online only – Comparison of pros and cons for offline only – Can online and offline work in harmony? Is there a happy medium? How consumer behaviour affects marketing in today’s technological world – The integration of communications into one discipline – Personalised post-purchase marketing – The effect of Social Media on the modern consumer, and has it contributed to the change