develop the Eden Project
problem statment : ” how can eden project redevelop in strategic way ?”
research Question :
what are the ways of attracting international visitor to eden project ?
how can steak holder effect the pr
oject in positively ?
what are the enhancement and the adding that help of eden project ?
how can eden project build a good markting plan ?
step should follow:
step 1 : gathering the facts
– analysis of EP’s strategic capability (with use of appropriate conceptual instruments and models E.g. core competencies and or Kay’s distinctive capabilities
– Analysis of Ep’s environment (with use of appropriate conceptual instruments and models ) E.g. PESTEL ,market segments and or diffusion S-curve.
– analysis of EP’s strategic purpose (with use of appropriate conceptual models ) E.g. stakeholder map and/or culture web.
– at least two of the used models should come from the book key management models by Van Assen,Van dan berg&pietersma.
– SWOT analysis as a conclusion to the second step .
step2:alternative courses of action
– at least 5 possible alternative courses of action identified . courses are clearly linked to analyses in step2
– the possible 5 alternative courses of action must be evaluated on the basis of Eden project’s mission ,long term goals or short term operational objective.
– advantages and disadvantages given for each possible alternative course of action.