Dr. Pepper/7up, Inc
Times New Roman 12 pt font, 1 inch regular margins, single spaced.
1 page with very brief descriptions of the main elements of the case analysis:
1. Defined problem
2. Brief Description of the situation Analysis and Relevant Information
3. Alternatives and chosen alternative
4. Decision-making and calculations for the chosen alternative.
“Calculation include Break-even analysis and Customer lifetime value!” All calculation should be based on assumed numbers if the case dosn’t support enough numbers!