Fashion Merchandising

This paper is a chapter of my Thesis paper called The New Formula for Brand Experience. I have attached the outline of the chapter, which is the Company Overview and the company chose was GAP INC. For the paper, you are only allowed to use Gap’s annual report as a source to answer the information that is asked. I have attached the annual report for you to use. This is a professional paper so no I, me, they, them,

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