4.3 Financial Analysis
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You need to compare Cinemark with 2-5 competitors that you have selected in the competition analysis (Section 3.4) and with industry averages for those ratios and numbers throughout the whole Section 4.3. here is section 3.4 that I personally got the data from
3.4. Competition Analysis
Competition in the movie theaters industry is very strong. Companies compete for almost the same product, which is the reason why there is a high level of competition internally. The major companies in the industry experience a thorough external competition too. The major players in the industry operate in almost each US state, as they do in some other externally countries. Data and reports are showing that competition will encounter intense external competition as they never did because of the advanced technology and the substitute products, especially those offered by the streaming sites. Competitors also share the same range of customers which make it hard for them to retain customers.
3.4.1 Industry Competitors.
Companies are ranked by number of screens, revenues, employees, and per capita as the time elapse. There were 40,174 indoor and drive-in screens in the United States and Canada in 2015. Total admissions reached 1.32 billion, up slightly from 1.27 billion in 2014 (Reporter, 2015). Cinemark Holdings Inc. is not the first in the top movie player in the Movie Theaters industry, it is ranked in the third place with 4,499 screens after Regal Entertainment Group with 7,295 screens, and AMC Entertainment Holdings Inc., with 4,960 screens. Other important competitors in in the industry are Carmike cinemas: 2,892, Cineplex Entertainment L.P: 1,635, Marcus Theatres Corp: 681, Harkins Theatres: 446, Southern Theatres: 445, B and B Theatres: 409, and National Amusements with 409 screens (Reporter, 2015). These are ranked based on the number of screens they run in 2015. The truth is, these numbers are increasing or decreasing over the years. Then, key competitors are strategically working to be better today than they were yesterday, by offering almost the same product; which are ticket sales that account for two-thirds of revenue, food and beverage sales for more than 20 percent (Markets, 2013)