MKT2134 Integrated Marketing Communications
Group Assignment 20%
The aims of the assignment are:
- Comprehend the concepts, roles and processes of Integrated Marketing Communications.
- Identify the role of communications within the marketing mix.
- Describe the communication process.
- Comprehend the objectives and the budgeting for the promotional program.
Choose a cleaning product. You are required to produce an IMC plan to promote your product by using the promotional mix strategies.
Requirements for Presentation:
- You need to form a group of 5 or 6 members.
- Each group will be given 15 minutes to present your IMC plan. All groups need to submit your presentation slides.
- Your presentation and presentation slides must include the followings:
- Presentation contents
- Promotional program situation analysis
- Analysis of the communications process
- Budget determination
- Develop integrated marketing communications strategies
- Implement integrated marketing communications strategies
- Evaluate and control integrated marketing communications strategies
- Reference Lists
- All facts obtained must have proper referencing.
- All statements, opinions, conclusions, etc. taken from another writer’s work should be cited using APA referencing, whether the work is directly quoted, paraphrased or summarized.