Write a 2000 word academic report on the status of the competitive position of IKEA.
Describe briefly the background information (strategic context) of IKEA.
Analyse the firm’s external environment; identify the most significant external factors aping the competitive position for success or failure and justify why.
Analyse the firm’s organisational strengths and weaknesses; identify the most significant resources and capabilities shaping the competitive position. Create a SWOT analysis from your study and propose a strategy.