Advertising Media Plan about Spotify
1. Executive summary
2. Situational analysis
3. SWOT analysis
4. Competitive analysis
5. Research
More specific instructions: Advertising Media Plan on Spotify 1. Executive summary of spotify (history, purpose, describe the client (when founded, scope of operation) 2. Situational analysis of market and the company 3. SWOT analysis of Spotify as company 4. Competitive analysis 5. Research (how the company conducts its research to determine the wants and needs expressed by consumers and ask how the company examines the market, the consumer, and the competition) (Goal of the project: -make users/non users to buy premium subscription