Marketing Case Assignment

Marketing Case Assignment

Formate: Use a Word File (Times New Roman, 12-point font size, normal margins) and include your name at the top of the document. Write each question and then follow with your response.


1. How does Metabical compare to current weight-loss options?

2. What are the pros and cons of the forecasting methods presented by Printup? If you had to estimate demand for this product, how would you go about it? What would your demand (unit) forecast look like for the first five years?

3. What considerations should be taken into account when making decisions about the package count? What package size would you recommend?

4. What impact does your pricing strategy approaches would you suggest Printup explore? What are the advantages and disadvantages of each strategy? What price would you recommend?

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