movie trailer





INTAKE                                : UCFF1709CT


DATE ASSIGNED               : 30th April 2018
DUE DATE                           : 08th June 2018 (INDIVIDUAL ASSIGNMENT)



Individual Assignment (Part A):

Have a better understanding of applying multimedia application in the current entertainment industry and able to distinguish the strengths and weaknesses of the multimedia application applied in the current entertainment industry.




  • Develop the students’ practical ability to implement and document multimedia application.
  • Introduce students to the current technical issues in the area of multimedia.
  • To encourage students to have the creativity, innovative, and talents towards the multimedia appreciation in the forms of artistic, technicality, philosophical, creativity, and integrity implement in the assignments.





At the end of these assignments, the students should be able to:


  • Develop multimedia presentation relating to a specific project title using the multimedia tools.
  • Distinguish the difference between effective and ineffective use of multimedia.
  • Have an impressive portfolio piece, and a thorough understanding of multimedia fundamentals.




Individual Assignment (Part A, 10 marks for overall IMA module):

The first commercial motion picture was released in 1888 and was shot by a French inventor. Films have been a major form of entertainment around the world for over a century now. Motion pictures have gone through a number of breakthroughs over the period of time.


A trailer is a short advertisement for an upcoming movie which aims at setting expectation with its audience. These commercials were played at the end of a feature film and hence the name “trailer”. However, nowadays movie trailers are typically played before a movie begins. The first movie trailer was shown in an American movie theater in the year 1913. Yet, it only gained popularity in 1960s when the montage style editing techniques became famous.


Today, the introduction of technology has completely revolutionized the way movies are shot and edited. Multimedia has made movies and movie trailers to be more outstanding with the implementation of audio editing, video choreographing, special graphic effect, interactive animation, and unique typography in their videos.



You are required to:

  • Select ONE (1) movie trailer (preferably in English) for answering the 2 case study questions below.
  • Your introduction page should consist of the name of the selected movie and chosen movie trailer along with the reason(s) for choosing. You may include a biography of the lead actor and the plot of the movie to support your reason(s) for choosing and to assist in answering the 2 case study questions at below.


Case Study Question 1:

Based on the chosen movie trailer, what multimedia elements have been used in the chosen video? What are the roles of the multimedia elements in the chosen video?


You are required to justify your answer(s) along with explanation(s) and example(s). You may use any graphic(s) or illustration(s) to provide clarity and in-depth justification(s) to support the answer(s) provided.


Case Study Question 2:

Based on the chosen movie trailer video, state at least TWO (2) strength(s) and TWO (2) limitation(s) of the video in terms of perceived interactivity, usability for human eyes, and content understanding for the chosen video.


You are required to justify your answer(s) along with explanation(s) and example(s). You may use any graphic(s) or illustration(s) to provide clarity and in-depth justification(s) to support the answer(s) provided.


*Minimum word count is 2000 words, font type: Times New Roman, font size: 12, spacing: 1.5 spacing, reference(s) and citation(s) are required for answering the 2 case study questions.


(Part A) Due Date: 08th June 2018, the students have to submit (Part A) individual assignment’s hardcopy format (Comb-bind and Printed Documents) and softcopy format (CD or DVD) to the APU administration either on or before 08th June 2018. Late submission will not be entertained and will lead to losing the particular assignment marks.




  • As part of your assessment; you will have to submit the assignment documentation in the hardcopy and softcopy formats which include the followings:


  • CSFF Form
  • Assignment Cover Page
  • Table Of Contents
  • Introduction Page (Usually 1-2 page(s))
  • Case Study Question 1
  • Case Study Question 2
  • References (Mandatory, minimum of 5 references)
  • Appendices (Turn-It-In Digital Receipt)



  • Criteria for assessment will be based on:
    • Case Study Questions (Individual Assignment, Part A):


Marking Criteria for Individual Assignment Marks Allocated
1 Answer for question 1 5%
2 Answer for question 2 5%
TOTAL: 10%



Overall IMA Marks Allocation:

Assignments: 50% (Breakdown shows at below);

  1. Individual Assignment: 10%
  2. Group Assignment: 40%

Final examination: 50%


Marking Criteria for Individual Assignment (Breakdown) Marks Allocated
1 Answers:

 Accuracy

 Relevancy

 Writing flow and layout

 Originality and innovation

2 Writing structure:

 Good use of language

 Grammar

 Vocabulary

 Word count

 Professional writing style

 Ethical and mannerism

3 Self-development and initiative:

 Further researches and in-depth justifications with graphics

 Outstanding flow of writing

 Exceptional answers

 Referencing and citations

Total 100%








  • All assignments must be prepared with a front cover. A protective transparent plastic sheet can be placed in front of the assignment to protect the front cover. The front cover should be presented with the following details:


  1. a) Name(s) and Student ID(s).
  2. b) Intake code.
  3. c) Subject.
  4. d) Assignment Type and Title.
  5. e) Date Assigned (the date the assignment was handed out).
  6. f) Date Completed (the date the assignment is due to be handed in).



  • You are expected to maintain the utmost level of academic integrity during the duration of the course.
  • Plagiarism is a serious offence and will be dealt with according to APU’s regulations on plagiarism.
  • You are advised to double-check your assignment in terms of hardcopy and softcopy to avoid any losing marks and any important works missing out.
  • You are advised to use Turn-It-In ( to check your case study questions (Part A), documentation (Part B), and other resources for avoiding plagiarism.

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