CCA3111
Assessment 2: Project
The Portfolio assignment is designed to ensure you have the skills necessary to be successful beyond ECU and your degree and can be tailored to your chosen career path.
Learning Outcomes
- Gather evidence of learning and experiences related to personal employability skills in relation to professional practice.
- Explore appropriate strategies to enhance ongoing personal development in order to identify potential future pathways.
- Obtain, analyse and interpret information relating to global professional practice and employability skills.
- Refine digital profile to enhance employability and professional practice.
Task
Depending on your discipline and career goals, choose one of the following options:
Your portfolio consists of approximately 2500 words in total (except for journalism and broadcasting students writing a feature article).
Option 1
Freelance Small Business Ongoing
- Report on your business, 1500 words
- Release form for photographers/film makers
The Business Report should include:
- Outline of business
- Mission statement
- Owner profile
- Understanding of regulations, ie ABN, insurances
- Budgeting
- Target Market
- Social media strategy
- Branding and marketing strategy
- Revenue streams
Option 2
Freelance Small Business New
- Business Plan/Report 1500 words
- One page usage agreement to present to potential clients for signing (Photography, film)
The report should cover what you need to do to start a new business and should include the following
- Investigate opportunities for young designers/fashion designers/photographers/film makers/writers
- Outline of business
- SWOT analysis on your business idea
- Plans to grow your business
- Budgeting
- Target Market
- Branding and marketing strategy
- Social media strategy
- Revenue streams
Option 3
Grant Application
- Brief outline of the grant and what it is for
- One page rationale for the grant and choice of grant type
- Grant Application
- (Note this will be the equivalent of 1500 words)
Option 4
Book Proposal
- Brief outline of the proposal
- Rationale for the choice of publisher
- Book proposal directed to a specific publisher
- Author bio (one paragraph)
- (Note this will be the equivalent of 1500 words)
Option 5
Employment Government or NGO Report
- Job application letter (One page)
- Selection criteria
- Report on one of the following topics
- (Note this will be the equivalent of 1500 words)
Report Topics
- The role of unions in in current work-place relations
- Equal opportunity employment practices
- Harassment in the workplace
- The role of FairWork Australia and the FairWork Ombudsman
- Community projects (eg history, art, writing)
Note: you may negotiate a topic with your tutor.
Option 6
FASHION Setting up a label
This will be similar to the Business Plan and should include
- Outline of business
- SWOT analysis on your business idea
- Plans to grow your business
- Budgeting
- Social media strategy
You will also have to consider the following key points to help you make the right choices about the production, marketing and distribution of a new label.
Make sure to KEEP IT SIMPLE as you start out. Understanding the relationship between your product your target market and
yourBRAND – (logo design, marketing material, visual material and packaging) are key to the success of a new business.
- Product
Brief description of your collection, garment type, cloth quality, construction level and finish.
Designer statement / images/ designs
- Clothing bracket type
With brief description ie..activewear, loungewear, resortwear, streetwear, couture event/bridal, menswear, casual
Will it be manufactured or Boutique/ bespoke or art/ avant-garde?
- Target Market
Who is your collection suited to?
Age bracket (teens, 20-30 30-40 40-50, mature)
Disposable income
Demographic – what kind of worklife, social events/ activities would mean these consumers purchase your product>
- Price point/ costing
Costings of fabric and production need to be considered in relation to your target market and branding. What is the level of work involved in the cut, construction and finish of your collection.
Price the materials and hours. As base production cost then work out the mark up for wholesale. Retail cost can be 30%-100% on top of this, depending on where/ how it is sold.
- Manufacture
How and where will the product be made?
Locally designed and made or
Local design and sample with overseas production (China, Bali, Vietnam, India)
This can affect your stockists (for example Periscope are big on locally made collections)
This can also determine the pattern/ sample prep / instructions and tech packs.
- Sales
How/ where will the product be sold
Bricks and Mortar – owner retailer / wholesale or retail?
Wholesale stock to other retailers – local/national/international
Who, where (give some examples) client type, location direct purchase, or consignment (30%-100% markup)
Online –
Wholesale to online shops ie ASOS (research sites that stock similar brands)
Host site ieEtsyetc
Own site -webpage, facebook, shopify, ebay…
Market stalls
- Branding
What is your label and marketing style?
How is this linked to your photography campaign and product images?
This should also be reinforced in your lables and packaging – particularly if you have online sales your product should be presented with care and consideration of the quality and brand.
Consultants
Sample and production
Terri-Anne Heighway terri-anne@iinet.net.au
Product brand marketing placement
Jennifer Gaye Agencies jennifer@jennifergaye.com
Useful organizations
Fashion Council WA http://fashioncouncilwa.com.au
Textile Clothing and Footwear WA http://tcfwa.com
TFC Australia http://tcfaustralia.com
Department of Culture and the Arts http://www.dca.wa.gov.au
Design Institute of Australia https://www.design.org.au
Option 7
Job Application
You can find a job that you would be interested in, or you could look at Graduate Programs, or for an entry level position in any organization. Check with your tutor before hand. Brief overview of graduate programs that maybe suitable for you.
You must include the following:
Research
Research the application process, what does it involve and how you would prepare? Does the application require online psychometric testing and how would you prepare for that? Is there are a group interview and what might that involve? How would your prepare for that?
Research the organization that you wish to apply to. Look for any issues they might have and present a solution. (one page)
Cover letter(one page)
Selection Criteria
Statement addressing selection criteria using PAR statements
One paragraph per selection criteria
CV
A CV that is directed towards the job you are applying for. Minimum of one page and a maximum of three pages
https://www.seek.com.au/career-advice/how-to-write-a-skills-based-cv
Appendix
Any additional information that maybe asked for
Ie police clearance, health check, license, and membership to relevant professional organizations if appropriate etc.
Graduate Programs
Below are links to some graduate programs. The applications for these are usually in the first half of the year.
Australian Government Graduate Programs
Price Waterhouse Cooper Graduate Program
http://www.pwc.com.au/student-careers.html
Government of Western Australia Jobs
Aldi
http://www.aldicareers.com.au/Training/Corporate-Graduate-Training/Area-Management-Graduate-Program
http://www.aldicareers.com.au/Graduate-Program-Application-Process
Option 8
Graduate Diploma of Education/ English as a Second Language Teaching
- Report
- Selection criteria
- Job application letter
Report Topics
- Teaching in regional communities
- History of teaching the art/design/history/English/languages in Western Australia
- Teaching in remote indigenous communities
- Opportunities and pitfalls for ESL teaching in a particular country
Option 9
Advertising Tender (usually for advertising students)
Knowledge of the government tendering process is important in advertising, as the government is the largest advertiser in the state. Knowledge of tendering may also be useful to other disciplines.
- Selection criteria
- Job application letter
- Brief outline of the tender
- Response to tender, meeting all criteria
- (Note this will be the equivalent of 1500 words)
Option 10
Scholarship Application
- One page outlining the scholarship requirements
- Scholarship application
- (Note this will be the equivalent of 1500 words)
An example might be the New Colombo Plan
Option 11
JET Programme Application
One page on the requirements of the JET Program that includes the following:
- You must identify the skills they are looking
- SWOT analysis in relation to your application
- Identify things that will need to be worked on to be successful and explain how you will do that
Below is a link to the FAQ for the application
http://www.au.emb-japan.go.jp/files/000290241.pdf
The instructions below are from the application website FAQ
Q: What should I write about in my Statement of Purpose(essay)?
A:InyourStatementofPurpose,applicantsareencouragedto(1)explaintheirmotivationforapplying,(2)give examples of relevant experience and abilities that they can bring to the position, and (3) state their expected outcomes of participating in the JETProgramme.
Q: Is there a particular style guide that I should following when writing my Statement ofPurpose?
A: A Statement of Purpose (SoP) MUST be typed in size 11 or 12 font and in an easy to read font (Calibri, Arial, Times NewRoman,etc).SoPsmustbesingle-sidedanddouble-spacedonA4paper(210mmx297mm)orletter-sized(8.5in x11in)paper.ItMUST NOTexceedtwopagesinlength.Thispagelimitisstrictlyobserved.
Option 12
Post Graduate
For students planning on going on to post graduate studies you will need to
- Literature review 1500 words
- Research questions x3
Option 12
Negotiate topic with your tutor .