I am working with a group, and we are developing a mobile phone application that helps its users identify which bars are busy and which are empty, it also provides its users with a brief biography of each bar. I need to do a PESTEL analysis of the app industry and the bar industry and give the opportunities and threats of our application, Barhop. This is for a powerpoint, so it does not to be in essay format. I just need enough content for 4 slides. Here are the guidelines… Approx. 2 slides: Scanning the market environment. Identify and discuss recent changes in the environment that are relevant to your new brand’s success. Specifically, consider the following changes: a) Economic changes b) Political changes c) Technological changes d) Physical infrastructural changes (e.g., transportation, communication, power distribution) e) Regulatory/legal changes f) Environmental changes (e.g., nature, natural resources) g) Socio-cultural changes, resulting in changes in consumers’ values, beliefs, tastes/preferences (e.g., changing demographics and family structures, increasing interest in health-promoting products, sustainable business practices, and small/local businesses, etc.) h) Competitive changes 4. Approx. 1 slide: Opportunities & Threats. Based on the above steps 1-3, identify opportunities and threats in the market. Look at what’s happening in the market and find what your new brand can capitalize on (opportunities), and what your brand should be weary of (threats).