Q1- Discuss the value of setting vision/mission statements and objectives for events.
Q2- When undertaking programming for an event, outline the constraints specific to each of the following event types;
a. A large music festival in an outdoor park
b. A tax conference for accountants
Q3- When designing the event experience, discuss the means by which an event creates an emotional relationships with its participants and spectators.
Q4- Comment on the benefits sponsorship can offer a potentias event sponsor in contrast to other forms of marketing communications. Clarify your answer by showing where certain sponsors may not be appropriate for specific events.
Q5- Analyse the key social, political, and cultural trends that have determined the current climate for events.