This assignment is about Marketing Research Methods.
There are some survey questions about Smartphone. get 30 different survey like from different people or somewhere. and put these information on the software named SPSS. Write the report through analyse and summarize the information. I will upload some materials to this order.
Smartphone survey
1. Do you own a smartphone, or use a smartphone supplied by your employer?
? Yes
? No
2. What is the brand of phone you own or use most at present?
? Samsung
? HTC
? iPhone
? Nokia
? Sony Ericsson
? LG
? other (please name the brand) ……………………………………….…………………..
3. How long have you been using that phone?
? less than 1 year
? between 1 and 2 years
? between 2 and 3 years
? 3 or more years
Please put your response to the following statements by circling 1-5. The boxes represent the following:
5 = very frequently, 4 = frequently, 3 = only occasionally, 2 = infrequently, 1 = never
How often do you use the following functions on your smartphone?
No. Function VF……………..…LF
4 email 5 4 3 2 1
5 SMS 5 4 3 2 1
6 music 5 4 3 2 1
7 news 5 4 3 2 1
8 Apps 5 4 3 2 1
9 phone calls 5 4 3 2 1
10 photo taking 5 4 3 2 1
11 watching movies 5 4 3 2 1
12 document processing 5 4 3 2 1
13 synchronising with a computer 5 4 3 2 1
14 iCloud 5 4 3 2 1
Please put your response to the following statements by circling 1-5. The boxes represent the following:
1 = strongly agree, 2 = agree, 3 = uncertain / neutral, 4 = disagree, 5 = strongly disagree
When you buy a new smartphone, do you agree that the following features will be important in choosing the brand you will buy?
No. Feature SA………………SD
15 Thickness 1 2 3 4 5
16 Weight 1 2 3 4 5
17 Screen size 1 2 3 4 5
18 4G connectivity 1 2 3 4 5
19 Price 1 2 3 4 5
20 Battery capacity 1 2 3 4 5
21 Design 1 2 3 4 5
22 Internal storage capacity 1 2 3 4 5
23 Apps 1 2 3 4 5
24 Speed 1 2 3 4 5
25 Synchronise with computer 1 2 3 4 5
26 iCloud 1 2 3 4 5
27 Camera resolution 1 2 3 4 5
28 Screen definition 1 2 3 4 5
29 Voice clarity 1 2 3 4 5
30 Home screen design and format 1 2 3 4 5
31 Privacy and security 1 2 3 4 5
32 Durability (if dropped for example) 1 2 3 4 5
33 After sales service 1 2 3 4 5
34 Brand image 1 2 3 4 5
35 Range of accessories 1 2 3 4 5
36 User friendliness 1 2 3 4 5
Please put your response to the following statements by circling 1-5. The boxes represent the following:
1 = strongly agree, 2 = agree, 3 = uncertain / neutral, 4 = disagree, 5 = strongly disagree
When I buy my next smartphone, I would seriously consider buying the following brands:
No. Brand SA…………………..….SD
37 iPhone 1 2 3 4 5
38 Samsung 1 2 3 4 5
39 HTC 1 2 3 4 5
40 Nokia 1 2 3 4 5
41 Sony Ericsson 1 2 3 4 5
42 LG 1 2 3 4 5
43 other 1 2 3 4 5
Please put your response to the following statements by circling 1-5. The boxes represent the following:
1 = strongly agree, 2 = agree, 3 = uncertain / neutral, 4 = disagree, 5 = strongly disagree
No. SA………………………SD
44 In the future I will keep using the brand of phone
I am using now 1 2 3 4 5
45 I am happy to recommend to my friends the brand
of phone I use now 1 2 3 4 5
46 The brand of phone I use now would be better for me if I owned more accessories for it. 1 2 3 4 5
Your Details:
47. What is your age group?
Under 18? 18 – 21? 22 – 25 ?
26 – 29 ? 30 – 33 ? 34 – 37 ?
38 – 41 ? 42 – 45 ? Over 45?
48. Your occupation
Trade ? Retail ? Professional ?
Management ? Education ? Student ?
Other (specify) ? _________________________
objective is to:
1. Collect data (surveys or interview responses)
2. Input and analyse the data using SPSS.
3. Write up your report, utilising theory, secondary data and recommendations.
Most research reports include the following elements (refer to chapter 11 of your textbook for report format):
1. Title Page (including disclaimer statement)
2. Letter of Transmittal (to the client/ business/ lecturer)
3. Executive Summary – summary of entire report in 1 – 2 pages
4. Table of Contents incl. List of Tables/Graphs/Exhibits and Appendices
5. Problem Definition using literature or industry data to support
6. Methodology (for those of you creating your own questions, discuss the
7. questions utilised as well as methodology chosen. For those of you using the supplied
8. questionnaire, discuss the methodology and briefly critique the questions).
9. Data Analysis & Results
10. Limitations and caveats
11. Conclusions and recommendations
12. Exhibits
13. Reference List
14. Appendices – consider including:
Data collection forms
Disc with SPSS data on it or interview responses
Detailed calculations
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