Situation analysis: includes a description of the potential customers (i.e. market size, buying behaviour, etc.), analysis of the competitors and evaluation of the context (i.e. environmental analysis including political, economic, societal, technological and legal aspects). Specifically, you will be assessed on the following aspects:

  1. d) Other stakeholder analysis e) SWOT analysis f) Problem and opportunity statement

Conclusion and reference includes an effective summary of the key points. Referencing should follow the APA style.


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