India’s new Prime Minister Narendra Modi is implementing a new policy for globalizing the Indian
market. India wants to become as successful economically as China.
The task is to select a product, develop and justify an entry mode strategy for
succeeding in the Indian market.
Some specific aspects to discuss are:
•Choose a product (b2c (Business to Consumer) or b2b
(Business to Business) and consider your product characteristics
• Describe the current Indian business environment (PESTEL-framework).
•Discuss the drivers/triggers and the barriers/risks for doing business in India that would impact
your decision
•Discuss which entry strategies (modes and process) you would use and why?
•FORMAT OF PAPER
•Remember to provide references for your information and claims
•Amount of words or number of pages not relevant. Quality of discussion and content graded.
Please include if necessary tables, figures and references. However, keep tables and figures within
the text, not as appendices.