In the attached file you will see the assignment brief. it is essential you follow the brief and answer all the learning outcomes. ****The chosen company is Nike.com**** include executive summary, background, learning outcomes, conclusion and reccomendations. Please mention Nike annual reports, aims, vision and mission statement and its long term direction. would nike still be successful in 10years? its current sales strategies towards customers, why are nike so good. talk about other strategy perspectives for example competitors like Adidas and reebok. how technology has influenced. **Nike are a diversified company. show advantages and disadvantages when needed.LO.2 compare different structures Nike can use for example market base structure and geographic etc for the Challenges in LO.3. SOSTAC, social media, laws , Porters 5 forces, resources. LO.4 use theory. how Nike keep all its stakeholders happy. suppliers, customers, communities. mention fair trade, include when they used to use sweat shops and under age kids in factories. LO.5 Customer relationship management , key accounts – suppliers and customers (JD,footlocker) promotion, loyalty cards. sponserships, merging, collaborations, horizontal/vertical integration, strategic partnerships how they relate with the strategy. LO6. is the overal strategy successful, clear reccomendations. strategic fit model
**** Please look at full marketing scheme focus on 60-69% and 70+ ONLY
*Keywords
triple bottom line
micheal porter
cultural congruence
ethical
marketing mix
standardisation
adoption
obsolensence
*****Havard Referencing*****
if you have any problems don’t hesistate to message me. please use mostly uk sources such as books, journals, websites