Sustainable Competitive Advantage

Describe the circumstances under which a firm chooses a low-cost strategy to attain sustainable competitive advantage. What about the situations when a differentiation strategy is chosen? Provide specific real world examples.

Guided Response: In 300 words or more, please, provide your response to the above discussion question. You may research the current events websites listed in the recommended resources for ideas of real world examples. Make sure to use in text citations from the text chapters 11 and 12.

Bloomberg (http://www.bloomberg.com)

Cable News Network. (http://www.cnn.com)

The Economist. (http://www.economist.com)

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