Tourism

Tourism

Please help me finish my marketing proposal project. My project is about opening a food tour in Hawaii. I did attach more infomation about my project. Also, I already started on it I just need help to finish it. Please read instructions before starting.
Requirements:

Your project should be the equivalent of a 6-8 page research paper, however I recommend that you do a 2-4 page research paper (I need 1,000 words) APA format.

You should have two components in your project marketing + hospitality/tourism. Without both of them, you will not get full credit.

Please research a company- its competitors, environment, supply chain, customers, distributors, etc…

Apply the relevant chapters from 1-16 (although I do not expect you to incorporate all chapters).

I will be looking mainly at your research and how you came up with a small marketing plan or idea for them. Your marketing plan should be based off of your research and why its successful

The 2 points for the survey is part of your research, if you are going to do a quantitative survey, I expect 50-100 people filling out the survey. If you do a qualitative survey and interview people then I would only expect 2-4 very quality interviewees if you can get that. Please refer to chapter 5 on the importance of data.

I really want to see background research and not just your opinion,
As far as a grading:

7pts research

3pts incorporation of chapters

5pts marketing plan/originality/execution

 

 

 

 

Research topic:

Create a marketing plan either for a specific segment or for a specific event or island or tourism company.

You can choose to be on the HTA side or the HVCB side. I suggest you choose a small market and go in depth

Indicate who your intended audience is, will it be directly to tourists, to travel agencies, to a corporation, etc?

What are you marketing? What is your position?

Please choose a company that you want to do your final project on, I suggest a practical/useful company that you already work for or want to work for.

Your project should be the equivalent of a 6-8 page research paper, however I recommend that you do a 2-4 page research paper

You should have two components in your project marketing + hospitality/tourism. Without both of them, you will not get full credit.

Please research a company- its competitors, environment, supply chain, customers, distributors, etc…

Apply the relevant chapters from 1-16 (although I do not expect you to incorporate all chapters).

I will be looking mainly at your research and how you came up with a small marketing plan or idea for them. Your marketing plan should be based off of your research and why its successful

The 2 points for the survey is part of your research, if you are going to do a quantitative survey, I expect 50-100 people filling out the survey. If you do a qualitative survey and interview people then I would only expect 2-4 very quality interviewees if you can get that. Please refer to chapter 5 on the importance of data.

PROJECT GRADING:

Introduction (1%)

What are you marketing? Who is your audience?
Is this clearly defined?

Content (8%)

Marketing Plan: How will you market?
*You don’t have to use all the chapters, only the ones relevant to your marketing plan

Chapter 4: Developing Hospitality and Tourism Marketing Opportunities and Strategies Chapter 5: Marketing Information Systems and Marketing Research
Chapter 6: Consumer Markets and Consumer Buying Behavior

Chapter 7: Organizational Buyer Behavior of Group

Kauai
Oahu
Maui/Lanai/Molokai
Island of Hawaii
Marketing
Meetings, Conventions & Incentives
Customer Relationship Management
HVCB Web Site http://www.hvcb.org/membership/depts.htm#website

Research topic:

Create a marketing plan either for a specific segment or for a specific event or island or tourism company.

  • You can choose to be on the HTA side or the HVCB side. I suggest you choose a small market and go in depth
  • Indicate who your intended audience is, will it be directly to tourists, to travel agencies, to a corporation, etc?
  • What are you marketing? What is your position?

PROJECT GRADING:

Introduction (1%)

  • What are you marketing?
  • Who is your audience?
  • Is this clearly defined?

Content (8%)

Marketing Plan: How will you market?
*You don’t have to use all the chapters, only the ones relevant to your marketing plan

Chapter 4: Developing Hospitality and Tourism Marketing Opportunities and Strategies Chapter 5: Marketing Information Systems and Marketing Research
Chapter 6: Consumer Markets and Consumer Buying Behavior

Chapter 7: Organizational Buyer Behavior of Group

Chapter 8: Market Segmentation, Targeting, and Positioning
Chapter 9: Designing and Managing Products
Chapter 10: Internal Marketing
Chapter 11: Pricing Products: Pricing Considerations, Approaches, and Strategy Chapter 12: Distribution Channels

Chapter 13: Promoting Products: Communication and Promotion Policy and

Chapter 14: Promoting Products: Public Relations and Sales

Chapter 15: Professional Sales

Chapter 16: Direct and Online Marketing: Building Customer Relationships

Graphics/Content/Overall Presentation (3%)

Is your project well organized?

Is there a clear outline or logic to your project?

Is it clear and easy to understand?

Do you have engaging graphics and descriptions?

Resources (2%)

Incorporate different resources into your presentation, were you able to make a survey and gather data?

Please use outside resources and have a section at the end of the presentation where you list all your references you used to make your presentation in APA format.

Length-

Brochure: approx. 1000 words, please include pictures and graphics to make it more dynamic

Be as creative as you can with incorporating all of your research and findings into making a dynamic, useful presentation/brochure marketing plan

FINAL PAPER GRADING:

Paper Format:
Are all of the necessary items included into your paper (Abstract, Introduction, Analysis, Conclusion, & References)?
Does the paper flow well?
Grammar/ Spelling/ Punctuation:
Did you use correct grammar, spelling and punctuation?
Make sure to spell check and proof read your paper!
1%

1%

APA Format/ 5 References:
Did you use APA format?
Are your references reliable?
Did you use a minimum of 5 references?
1%
Abstract/Introduction:
Clearly defined and explained issue
1%
The Issue

Background information and utilization of outside resources to understand the issue

Strategy

Rational and realistic strategy to execute the promotion of Tourism in Hawaii

6%
Conclusion

Summarized well with a forward looking ending

2%
Total Points Possible: 14%

 

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