Please help me finish my marketing proposal project. My project is about opening a food tour in Hawaii. I did attach more infomation about my project. Also, I already started on it I just need help to finish it. Please read instructions before starting.
Requirements:
Your project should be the equivalent of a 6-8 page research paper, however I recommend that you do a 2-4 page research paper (I need 1,000 words) APA format.
You should have two components in your project marketing + hospitality/tourism. Without both of them, you will not get full credit.
Please research a company- its competitors, environment, supply chain, customers, distributors, etc…
Apply the relevant chapters from 1-16 (although I do not expect you to incorporate all chapters).
I will be looking mainly at your research and how you came up with a small marketing plan or idea for them. Your marketing plan should be based off of your research and why its successful
The 2 points for the survey is part of your research, if you are going to do a quantitative survey, I expect 50-100 people filling out the survey. If you do a qualitative survey and interview people then I would only expect 2-4 very quality interviewees if you can get that. Please refer to chapter 5 on the importance of data.
I really want to see background research and not just your opinion,
As far as a grading:
7pts research
3pts incorporation of chapters
5pts marketing plan/originality/execution
Research topic:
Create a marketing plan either for a specific segment or for a specific event or island or tourism company.
You can choose to be on the HTA side or the HVCB side. I suggest you choose a small market and go in depth
Indicate who your intended audience is, will it be directly to tourists, to travel agencies, to a corporation, etc?
What are you marketing? What is your position?
Please choose a company that you want to do your final project on, I suggest a practical/useful company that you already work for or want to work for.
Your project should be the equivalent of a 6-8 page research paper, however I recommend that you do a 2-4 page research paper
You should have two components in your project marketing + hospitality/tourism. Without both of them, you will not get full credit.
Please research a company- its competitors, environment, supply chain, customers, distributors, etc…
Apply the relevant chapters from 1-16 (although I do not expect you to incorporate all chapters).
I will be looking mainly at your research and how you came up with a small marketing plan or idea for them. Your marketing plan should be based off of your research and why its successful
The 2 points for the survey is part of your research, if you are going to do a quantitative survey, I expect 50-100 people filling out the survey. If you do a qualitative survey and interview people then I would only expect 2-4 very quality interviewees if you can get that. Please refer to chapter 5 on the importance of data.
PROJECT GRADING:
Introduction (1%)
What are you marketing? Who is your audience?
Is this clearly defined?
Content (8%)
Marketing Plan: How will you market?
*You don’t have to use all the chapters, only the ones relevant to your marketing plan
Chapter 4: Developing Hospitality and Tourism Marketing Opportunities and Strategies Chapter 5: Marketing Information Systems and Marketing Research
Chapter 6: Consumer Markets and Consumer Buying Behavior
Chapter 7: Organizational Buyer Behavior of Group
Kauai
Oahu
Maui/Lanai/Molokai
Island of Hawaii
Marketing
Meetings, Conventions & Incentives
Customer Relationship Management
HVCB Web Site http://www.hvcb.org/membership/depts.htm#website
Research topic:
Create a marketing plan either for a specific segment or for a specific event or island or tourism company.
- You can choose to be on the HTA side or the HVCB side. I suggest you choose a small market and go in depth
- Indicate who your intended audience is, will it be directly to tourists, to travel agencies, to a corporation, etc?
- What are you marketing? What is your position?
PROJECT GRADING:
Introduction (1%)
- What are you marketing?
- Who is your audience?
- Is this clearly defined?
Content (8%)
Marketing Plan: How will you market?
*You don’t have to use all the chapters, only the ones relevant to your marketing plan
Chapter 4: Developing Hospitality and Tourism Marketing Opportunities and Strategies Chapter 5: Marketing Information Systems and Marketing Research
Chapter 6: Consumer Markets and Consumer Buying Behavior
Chapter 7: Organizational Buyer Behavior of Group
Chapter 8: Market Segmentation, Targeting, and Positioning
Chapter 9: Designing and Managing Products
Chapter 10: Internal Marketing
Chapter 11: Pricing Products: Pricing Considerations, Approaches, and Strategy Chapter 12: Distribution Channels
Chapter 13: Promoting Products: Communication and Promotion Policy and
Chapter 14: Promoting Products: Public Relations and Sales
Chapter 15: Professional Sales
Chapter 16: Direct and Online Marketing: Building Customer Relationships
Graphics/Content/Overall Presentation (3%)
Is your project well organized?
Is there a clear outline or logic to your project?
Is it clear and easy to understand?
Do you have engaging graphics and descriptions?
Resources (2%)
Incorporate different resources into your presentation, were you able to make a survey and gather data?
Please use outside resources and have a section at the end of the presentation where you list all your references you used to make your presentation in APA format.
Length-
Brochure: approx. 1000 words, please include pictures and graphics to make it more dynamic
Be as creative as you can with incorporating all of your research and findings into making a dynamic, useful presentation/brochure marketing plan
FINAL PAPER GRADING:
Paper Format: Are all of the necessary items included into your paper (Abstract, Introduction, Analysis, Conclusion, & References)? Does the paper flow well? Grammar/ Spelling/ Punctuation: Did you use correct grammar, spelling and punctuation? Make sure to spell check and proof read your paper! |
1%
1% |
APA Format/ 5 References: Did you use APA format? Are your references reliable? Did you use a minimum of 5 references? |
1% |
Abstract/Introduction: Clearly defined and explained issue |
1% |
The Issue
Background information and utilization of outside resources to understand the issue Strategy Rational and realistic strategy to execute the promotion of Tourism in Hawaii |
6% |
Conclusion
Summarized well with a forward looking ending |
2% |
Total Points Possible: | 14% |