Why do people demand improvements in water quality

Following short Essay needs to contain at least 300 words. Book Reference: Brown, L. (2011). World on the edge. (1st ed.). W.W Norton & Company: New York

Answer the following question:
Why do people demand improvements in water quality? Do they demand one particular degree of cleanliness for water, or do they, too, respond to the “price” of cleaner water—that is, does the demand curve for water slope down? Give examples of things that might shift the demand curve for water

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